Monthly Archives: December 2016

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SearchEngineandWebsiteOptimizationServices SEO

Search Engine and Website Optimization – SEO Services

What is Search Engine Optimization (SEO Services)?

Search engine optimization or SEO, is the process of getting website traffic from the “free,” “organic,” and “natural” search results on the most used search engines.

The major search engines, including Google, Bing, and Yahoo, have primary search results. This is where web pages, videos, and local listings are shown and ranked based on what each search engine considers most relevant to their users. With organic traffic, there’s no payment involved, as there would be with paid search ads.

There are a number of ways to increase your SEO ranking.

Create Relevant Content
Create Relevant ContentQuality content is the main factor of your search engine rankings. There is absolutely no substitute for great content. Use high-quality content that caters specifically to your intended user increases site visibility and traffic, in turn improving your site’s authority and relevance. Increasing your SEO isn’t only about search engines alone, but also about your visitors and their interests.

Choose a keyword phrase for each page, and post, that you create. Think about how you would search for the content your posting, and consider what your readers might look for. Repeat this phrase a few times throughout the page – in the opening and closing paragraphs, and a couple more times throughout the rest of your content.

You can use bold, italics, heading tags, and other emphasis in order to highlight keyword phrases, just be careful not to overdo it.

Remember, though, never to sacrifice good writing for SEO. The best content is written for your visitors, not for search engines.

Update Your Content Regularly
As important as it is to have industry relevant content, it’s also important to keep your content current! Search engines see updated content as proof that your site is current and isn’t sitting stagnant, with old information, so be sure to keep it fresh.

Link to sites, not actions
Focus on creating accurate links within the text. Instead of “click here” or “read more” as your link descriptions, write out the domain name for the destination. Text that reads “click here” or “read more” has no value on search engines, beyond the attached URL, whereas something like “New York Technical Enterprise Program” is full of keywords. Not only will this improve your own search engine ranking, but it can also improve the ranking of the page you are linking to.

Always use alt tags
Describe your image and video media using alt tags, or alternative text descriptions. This allows the search engine to find your website, as well as the information you have posted. Alt tags will also tell search engines that your photo gallery contains relevant information to the post they’re attached to.

If you need help, just let us know, Westgate WEBS offers Professional SEO Services.

If you’re using a CMS (Content Management System) like WordPress, there are a few tools that you can use to help boost your search engine optimization.

Squirrly – A WordPress Search Engine Optimization Plugin
squirrlySquirrly helps you write content that is Search Engine friendly and ALSO Human-friendly. You’ll get to improve your rankings while providing your readers with great content. See your stats, get a weekly audit and find the best keywords for your content. Delivered to WordPress in a fully integrated way (with both simple sites and multisite installs), Squirrly is a Software that Runs from our servers, in order to deliver the power of an All In One Search Engine Optimization PowerHouse.

Use the step by step tutorial to increase your website and visitor friendly search ranking. You’ll see exactly what changes you can make in each area of your content in order to rank higher against your peers.

Squirrly works great with WordPress sites that already have Yoast. You can opt-in to keep those settings, so no need to start over again.  Would you like us to install and configure Squirrly on your site? We would be glad to help.

Yoast – A WordPress Search Engine Optimization Plugin
yoastYoast (formerly known as WordPress SEO by Yoast) a complete WordPress Search Engine Optimization plugin that exists today for WordPress users. It incorporates everything from a snippet editor and real-time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.

You can check the readability of your content, update your primary category, and focus on your keywords and content analysis.


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Website Design in Pittsfield MA

Website Design in Pittsfield MA

Website Design in Pittsfield MA and Beyond

Website Design in Pittsfield MA 01201 - Berkshire County and Beyoned

Website Design in Pittsfield MA 01201 – Berkshire County and Beyond

Pittsfield Ma is located about 30 minutes from Albany NY and is considered to be the Western Gateway to the rest of the united states. Even though we are in Pittsfield, website design can be done for anyone, anywhere in the world. We do like to work close to Pittsfield and the surrounding areas of Berkshire County, just in case a client would like us to take photos or videos or meet in person.

Website Hosting and Domains

WHO ARE WE? Westgate WEBS, Hosting, and FREE domain names is a full featured web hosting and design service provided by Westgate WEBS, a United States based company, headquartered in Pittsfield, MA. Our company aims at providing a large number of professional services that you normally would need an in-house design and marketing team for. See our page on all the services we offer here.

Affordable Website Design to Fit Any Budget even Non-Profits and Charities

We specialize in affordable web solutions. If you are a small business or need a corporate informational website, Westgate WEBS can provide you with an easy to maintain website, including a WordPress content management system (CMS), eCommerce store, and professional search engine optimization (SEO).

Let Westgate WEBS help you reach your goals. Domains, Hosting, Website Design and more.  Every website is designed and focused on your business specialization and local service area. Why waste time and money focusing on promoting to the entire world when your customers or clients are only coming from your surrounding area.

Questions? Just send us a message or call 1-413-347-9561. We will be glad to review your current website for free. We are available most business days 3 pm to 8 pm EST.

Website Designs and Social Media starting for the low price of only $250! Less than advertising in your local paper you can have a fully featured website up and working for you 24 hours a day 365 days a year, no other type of advertising can work for you like that!

Customer care and support are available via telephone and emails for any concern related to your website should you have any problems, if you want to add some special features or just have a question.

If you need a specific maintenance assistance with your website, please contact us to schedule an appointment discuss additional websites and solutions either by phone or remotely connecting.  Just take a look at some of our testimonials from our clients and give us a call for a free consultation.


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CominginWordPressincludesfeaturesthatrequirehoststosupportHTTPS

Coming in 2017 includes features that require WordPress SSL HTTPS

WordPress creator Matt Mullenweg announced that soon, new WordPress versions of the WordPress CMS would include features that would require hosts to support WordPress SSL HTTPS.

If you do not have SSL on your WordPress Website, now is the time.

SSL is simply an encrypted, secure link, between your browser and the server. Once upon a time, SSL was difficult to set up, oftentimes expensive, and usually slow. Today’s updated browsers make it much faster and easier to set up an SSL certificate, and many hosting companies offer these at a much more affordable cost. WordPress SSL sites will be able to use secure content, advanced features and forms only avaliable to WordPress with a valid SSL Certificate. On top of that, Google has begun using SSL readiness as a search engine ranking factor, and will start to flag unencrypted sites in Google Chrome.

No WordPress SSL Certificate (or PHP7)?  What does this mean for you ?

wordpress sslIn the early part of 2017, WordPress plans on only promoting hosting partners that provide SSL certificates by default in their accounts. Once some time passes, they will begin to assess which features, including API authentication, would benefit the most from this service. The end result will be only enabling them once the SSL is there.

Looking ahead, WordPress SSL and updated PHP versions will be something to be on the lookout for. PHP7 may end up the new default for all new WordPress accounts in the new year, as well. As always, we’ll keep you updated!

Need hosting that meets all the future requirements right now?

Westgate Hosting Can Help

At Westgate WEBS Hosting and Free Domains, we provide reliable WordPress CMS hosting packages, SSL Certifictas starting at $22 a year, PHP7,  with a ninety-nine point nine percent server uptime guarantee and an outstanding 24x7x365 customer service. Our hosting packages feature the intuitive Hepsia hosting Control Panel, which is equipped with free-of-charge tools. We also offer more than fifty universal and country-specific TLDs at affordable prices, as well as a free-of-cost Domain Manager plan.

According to w3techs.com WordPress is used by 27.2% of all the websites, that is a content management system market share of 58.5%. The chart below lists the top four CMS (Content Management Systems) and their share of the market.

December 2016 Market share for the major content management systems for websites

  • December 2015
  • December 2016

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