Search Engine and Website Optimization – SEO Services
What is Search Engine Optimization (SEO Services)?
Search engine optimization or SEO, is the process of getting website traffic from the “free,” “organic,” and “natural” search results on the most used search engines.
The major search engines, including Google, Bing, and Yahoo, have primary search results. This is where web pages, videos, and local listings are shown and ranked based on what each search engine considers most relevant to their users. With organic traffic, there’s no payment involved, as there would be with paid search ads.
There are a number of ways to increase your SEO ranking.
Create Relevant Content
Quality content is the main factor of your search engine rankings. There is absolutely no substitute for great content. Use high-quality content that caters specifically to your intended user increases site visibility and traffic, in turn improving your site’s authority and relevance. Increasing your SEO isn’t only about search engines alone, but also about your visitors and their interests.
Choose a keyword phrase for each page, and post, that you create. Think about how you would search for the content your posting, and consider what your readers might look for. Repeat this phrase a few times throughout the page – in the opening and closing paragraphs, and a couple more times throughout the rest of your content.
You can use bold, italics, heading tags, and other emphasis in order to highlight keyword phrases, just be careful not to overdo it.
Remember, though, never to sacrifice good writing for SEO. The best content is written for your visitors, not for search engines.
Update Your Content Regularly
As important as it is to have industry relevant content, it’s also important to keep your content current! Search engines see updated content as proof that your site is current and isn’t sitting stagnant, with old information, so be sure to keep it fresh.
Link to sites, not actions
Focus on creating accurate links within the text. Instead of “click here” or “read more” as your link descriptions, write out the domain name for the destination. Text that reads “click here” or “read more” has no value on search engines, beyond the attached URL, whereas something like “New York Technical Enterprise Program” is full of keywords. Not only will this improve your own search engine ranking, but it can also improve the ranking of the page you are linking to.
Always use alt tags
Describe your image and video media using alt tags, or alternative text descriptions. This allows the search engine to find your website, as well as the information you have posted. Alt tags will also tell search engines that your photo gallery contains relevant information to the post they’re attached to.
If you need help, just let us know, Westgate WEBS offers Professional SEO Services.
If you’re using a CMS (Content Management System) like WordPress, there are a few tools that you can use to help boost your search engine optimization.
Squirrly – A WordPress Search Engine Optimization Plugin
Squirrly helps you write content that is Search Engine friendly and ALSO Human-friendly. You’ll get to improve your rankings while providing your readers with great content. See your stats, get a weekly audit and find the best keywords for your content. Delivered to WordPress in a fully integrated way (with both simple sites and multisite installs), Squirrly is a Software that Runs from our servers, in order to deliver the power of an All In One Search Engine Optimization PowerHouse.
Use the step by step tutorial to increase your website and visitor friendly search ranking. You’ll see exactly what changes you can make in each area of your content in order to rank higher against your peers.
Squirrly works great with WordPress sites that already have Yoast. You can opt-in to keep those settings, so no need to start over again. Would you like us to install and configure Squirrly on your site? We would be glad to help.
Yoast – A WordPress Search Engine Optimization Plugin
Yoast (formerly known as WordPress SEO by Yoast) a complete WordPress Search Engine Optimization plugin that exists today for WordPress users. It incorporates everything from a snippet editor and real-time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.
You can check the readability of your content, update your primary category, and focus on your keywords and content analysis.