Tag Archives: Search Engine Optimization

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SearchEngineandWebsiteOptimizationServices SEO

Search Engine and Website Optimization – SEO Services

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What is Search Engine Optimization (SEO Services)?

Search engine optimization or SEO, is the process of getting website traffic from the “free,” “organic,” and “natural” search results on the most used search engines.

The major search engines, including Google, Bing, and Yahoo, have primary search results. This is where web pages, videos, and local listings are shown and ranked based on what each search engine considers most relevant to their users. With organic traffic, there’s no payment involved, as there would be with paid search ads.

There are a number of ways to increase your SEO ranking.

Create Relevant Content
Create Relevant ContentQuality content is the main factor of your search engine rankings. There is absolutely no substitute for great content. Use high-quality content that caters specifically to your intended user increases site visibility and traffic, in turn improving your site’s authority and relevance. Increasing your SEO isn’t only about search engines alone, but also about your visitors and their interests.

Choose a keyword phrase for each page, and post, that you create. Think about how you would search for the content your posting, and consider what your readers might look for. Repeat this phrase a few times throughout the page – in the opening and closing paragraphs, and a couple more times throughout the rest of your content.

You can use bold, italics, heading tags, and other emphasis in order to highlight keyword phrases, just be careful not to overdo it.

Remember, though, never to sacrifice good writing for SEO. The best content is written for your visitors, not for search engines.

Update Your Content Regularly
As important as it is to have industry relevant content, it’s also important to keep your content current! Search engines see updated content as proof that your site is current and isn’t sitting stagnant, with old information, so be sure to keep it fresh.

Link to sites, not actions
Focus on creating accurate links within the text. Instead of “click here” or “read more” as your link descriptions, write out the domain name for the destination. Text that reads “click here” or “read more” has no value on search engines, beyond the attached URL, whereas something like “New York Technical Enterprise Program” is full of keywords. Not only will this improve your own search engine ranking, but it can also improve the ranking of the page you are linking to.

Always use alt tags
Describe your image and video media using alt tags, or alternative text descriptions. This allows the search engine to find your website, as well as the information you have posted. Alt tags will also tell search engines that your photo gallery contains relevant information to the post they’re attached to.

If you need help, just let us know, Westgate WEBS offers Professional SEO Services.

If you’re using a CMS (Content Management System) like WordPress, there are a few tools that you can use to help boost your search engine optimization.

Squirrly – A WordPress Search Engine Optimization Plugin
squirrlySquirrly helps you write content that is Search Engine friendly and ALSO Human-friendly. You’ll get to improve your rankings while providing your readers with great content. See your stats, get a weekly audit and find the best keywords for your content. Delivered to WordPress in a fully integrated way (with both simple sites and multisite installs), Squirrly is a Software that Runs from our servers, in order to deliver the power of an All In One Search Engine Optimization PowerHouse.

Use the step by step tutorial to increase your website and visitor friendly search ranking. You’ll see exactly what changes you can make in each area of your content in order to rank higher against your peers.

Squirrly works great with WordPress sites that already have Yoast. You can opt-in to keep those settings, so no need to start over again.  Would you like us to install and configure Squirrly on your site? We would be glad to help.

Yoast – A WordPress Search Engine Optimization Plugin
yoastYoast (formerly known as WordPress SEO by Yoast) a complete WordPress Search Engine Optimization plugin that exists today for WordPress users. It incorporates everything from a snippet editor and real-time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.

You can check the readability of your content, update your primary category, and focus on your keywords and content analysis.


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SliderRevolution Whiteboard

Slider Revolution

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One of the questions we get asked the most tends to be about sliders. You know that fancy top screen that scrolls beautiful images with information and links that keep visitors visually entertained, while providing important information and links? Well, that is what a slider should do.

After years of working with the many hundreds of professional sliders, we found that Slider Revolution is perhaps the ONLY choice for not only sliders, but also a massive amount of site content that can not be matched.

When it comes to sliders, 90% of the free versions just fall short, or will not have all the features you are looking for.  Slider Revolution, at only $19, is not only the best buy, but so feature packed that you will be amazed at what you can do. The newest version includes the famous White Board feature, which everyone loves, and visitors will watch and find impressive. There are companies out there that offer White Board Graphic services for $100s of dollars! This is included!

We have given this WordPress Plugin a 5 Star Review and continue to use it on many of our client sites. If you are looking for a great responsive slider that wont break the bank, this is the one we recommend.

If you need help installing it, or setting it up, remember that this is what we do! Give us a call today and let’s get started. Just let us know you want to have Slider Revolution on your site, and we will include it in your development plan for free!

WestgateWEBS and WestgateHosting

Some of the hundreds of great features in Slider Revolution:

Front Page Designer
Slider Revolution is not only for “Sliders”. You can now build a beautiful one-page web presence with absolutely no coding knowledge required. To get you started fast, we included a ton of pre-made examples that come with all assets included!

Create Beautiful One-Page Websites
Lots of Examples included
Works Great on any Device (Desktop, Tablet, Mobile)
No Coding Knowledge necessary!

Drag & Drop Visual Slider Building
Building sliders has never been easier! Even though Slider Revolution is sporting an impressive number of options, even beginners will manage to create beautiful presentations with our new, more intuitive workflow.

Text, Image, Video, Shortcode, HTML Content Layers
Complete Graphical User Interface
Custom Slide Content for different Devices
Full Control over Styles, Animations, Transitions

Fully Responsive Solution
We make sure that Slider Revolution looks great and is intuitive to use on every device, be it desktop computers, tablets or smartphones.

Works on Desktops, Notebooks, Tablets & Smartphones
Optimised for Android & Apple Devices
Custom Slide Content for different Devices
Fallback Options for Mobile Devices

True Multi-Media Content
We want Slider Revolution to integrate into your website as seamlessly as possible. Why not show any content with it? Visit

Regular Image Display with Bulk Upload
HTML5, YouTube & Vimeo Video Support
Popular Social Media Content Stream
WordPress Post & Custom Posts

Navigation Designer
You get tons of navigation styles for bullets, arrows, tabs & thumbnails with Revolution Slider. The kicker is that you can now easily modify or create your own sets of navigation elements!

Arrows, Bullet, Tab, Thumbnail Navigation
Lots of “Ready to Use” Styles included
Markup and Style Builder with Preview
Export your own Navigation Sets!

We take Security Seriously!
Our Slider Revolution WordPress Plugin was audited by professional researchers at morxploit.com to make sure that it’s no threat to the security of your WordPress website.

100% Secure WordPress Plugin
New Update Notifications via the Backend
Constantly Maintained ThemePunch Quality

Optimized Performance
Good looks aren’t everything, so we made sure that Slider Revolution also loads lightning fast!

Loaded core file size automatically scales with used features
Intelligent Lazy Loading options
SEO Optimization
Monitor and optimize all aspects of your sliders
Advanced Debugging Options

Plugin Version / CompatibilityPlugin Version / Compatibility

Version 5.3.0 StarPath release Date 20.10.2016
Wordpress 4.x Ready
jQuery 1.7.x – jQuery 1.10.x and jQuery 2.+ Compatible

Visit Theme Forest and Search for Slider Revolution ( and to see some of the fantastic add-ons) to get this amazing plugin for your WordPress site today! You will not be disappointed!


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Why does my website need SEO

Why does my website need SEO?

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Your site needs SEO to let the search engines know what your website is about. Without it, it is like putting a book on a shelf with no information on the cover. Most people will pass that book by, never even taking a look at the contents.  This is the same with your website.  The search engines need a bit of help clarifying what your website is about, and who they should show it to.

The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site present content, services, products, information or just about anything else.

Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown us that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.

Your organic SEO, being what your page is about will help potential visitors find exactly what they are looking for, and you have a better chance of turing that visitor into a customer. Search engines are unique in that they provide targeted traffic – people looking for what you offer.

3-seo-branchesSearch engines are the roadways that make this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

SEO services promised by pay per click or buying backlinks can provide a boost to your website temporarily but if done incorrectly can actually hurt your website.  Every page or post should be optimized for that content.  Making it human-friendly, meaning readable and not just crammed with keyword phrases that make pages hard or read and confusing is the key.

We have provided a very basic SEO roadmap below:

  1. Is the Keyword is present in the URL: www.mysitekeyword.com/my-keword/ ?
  2. Keywords are used in Title:  Welcome to my page about Keyword?
  3. Is the Title length is between 10-75 chars?
  4. Are your Keywords are used in Content? The keyword must be in your content at least once.
  5. Did you Bold one of the keywords?
  6. Did you use image(s) in content or featured image and make the alt text contain your keyword?
  7. Does your meta description contain the keyword?
  8.  Does your keyword appear in the first paragraph of the copy?
  9. Is your text more than or equal to the recommended minimum of 300 words?

You can read more about organic SEO content in our or post about Search Engine and Website Optimization – SEO Services

Need help with your SEO? Just ask, we review your websites SEO and talk to you about what we see and how we can help.

Westgate WEBS

Pittsfield, Massachusetts 01201
United States (US)
Phone: 413-347-9561
Email: info@westgatewebs.com