Your site needs SEO to let the search engines know what your website is about. Without it, it is like putting a book on a shelf with no information on the cover. Most people will pass that book by, never even taking a look at the contents. This is the same with your website. The search engines need a bit of help clarifying what your website is about, and who they should show it to.
The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site present content, services, products, information or just about anything else.
Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown us that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.
Your organic SEO, being what your page is about will help potential visitors find exactly what they are looking for, and you have a better chance of turing that visitor into a customer. Search engines are unique in that they provide targeted traffic – people looking for what you offer.
Search engines are the roadways that make this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.
SEO services promised by pay per click or buying backlinks can provide a boost to your website temporarily but if done incorrectly can actually hurt your website. Every page or post should be optimized for that content. Making it human-friendly, meaning readable and not just crammed with keyword phrases that make pages hard or read and confusing is the key.
We have provided a very basic SEO roadmap below:
- Is the Keyword is present in the URL: www.mysitekeyword.com/my-keword/ ?
- Keywords are used in Title: Welcome to my page about Keyword?
- Is the Title length is between 10-75 chars?
- Are your Keywords are used in Content? The keyword must be in your content at least once.
- Did you Bold one of the keywords?
- Did you use image(s) in content or featured image and make the alt text contain your keyword?
- Does your meta description contain the keyword?
- Does your keyword appear in the first paragraph of the copy?
- Is your text more than or equal to the recommended minimum of 300 words?
You can read more about organic SEO content in our or post about Search Engine and Website Optimization – SEO Services
Need help with your SEO? Just ask, we review your websites SEO and talk to you about what we see and how we can help.
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