Tag Archives: Social Media

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Facebook Likes: Quality, Not Quantity

Facebook Likes: Quality, Not Quantity

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Likes created by fake accounts or people without real intent are bad for business.

While there are countless services that offer up Facebook likes, as a business owner and page manager, it’s important to understand that anything that doesn’t bring your page an authentic “fan”, won’t help you. In fact, it can hurt your business, and not just alter your statistics.

First, let’s be clear; What are “fake likes”?
Fake likes on Facebook (as well as followers on other social media pages,) are third party services offering likes from fake accounts, or people without real interest, by selling you a certain number of likes for a flat fee. Most of these services offer anywhere from 500 to tens of thousands of likes for a fairly low rate.

Where do these likes or followers come from?
There are four basic ways that fake likes are generated:

  • “Click Farms” in which users with real accounts on Facebook are paid to manually like specific Pages
  • Fake accounts that are created for the primary purpose of liking Pages
  • Self-compromised accounts in which a person voluntarily installs malware or gives up control of their personal account in order get more likes for their Page
  • Compromised accounts that have been unknowingly infected with malware, causing the accounts to like Pages without consent of the account owners

These services make their money by promising, and delivering, Facebook likes to Page owners and admins around the world who may not understand the negative results of purchasing these likes.

Focus on real business objectives, not just page likes.
Page likes are valuable, as they make your ads more visible. They give your business credibility on Facebook. However, having likes is not the end goal. Taking advantage of genuine Facebook likes, as well as using the objectives available in the Ad Manager, will help to drive in-store purchases, app downloads, and assist in building your customer base.

Don’t buy fake likes that will hurt your business long term.
While many Page admins think that fraudulent likes are a useful tool to increase the perception of how popular their Page is, the likes end up being detrimental to the Pages, business owners, and admins that purchase them. Few of these fraudulent likers continue to engage with a Page after liking it. While others do, if you’re a local business or offering a local service, the traffic and engagements from accounts across the country, or across the world, won’t reflect your business plan or goals.

Facebook takes into account Page and post engagement rates when deciding when Facebook Likes: Quality, Not Quantityand where to deliver a Page’s ads and content. So Pages with lower organic like counts are harming themselves, making it much harder and even more expensive, to reach the people they care about most. In cases of bought likes, your posts and advertising could be shown to people far outside of your targeted reach. This means that genuine fans are unlikely to see any of the content you post.

In order to understand your audience, and your customer base, it’s important to use Facebook’s likes and reach count. Targeting the proper audience to meet your goals becomes almost impossible when the people, and accounts, liking your page aren’t in your target demographic.

There are a few steps that you can take in order to make your Facebook page work for you.

Invite Relevant People
You may be tempted to invite all of your friends to like your Page. Be cautious with this, as many friends will like your page to be nice, and never interact with your content. Invite friends and family who may have an interest in your business.

Promote Your Page
Both online, and offline. Use your website, as well as other social media accounts, to invite potential customers to like your Facebook page. Feature your online content in your offline advertising; whether it’s signs, business cards, or testimonial questionnaires for existing clients.

Be Interesting and Provide “Value”
This should be high priority for you: What does your Page offer to visitors? It shouldn’t only be about promoting yourself. Value can be found in exclusive deals, providing information or tips from your industry, or even giveaways.

Remember that “easy” is not always “best“. Drive customers to your Facebook page, and ultimately your website and business, organically to see the best results and highest return of your time and advertising budget.


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Facebook's%TextRule

Facebook’s 20% Text Rule

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If you’re in any way familiar with social media marketing, you’re aware of some specific rules regarding advertising on your Facebook business or fan page.

For a long time, Facebook’s 20% text rule was one that few people were aware of. The rule stated that text couldn’t make up more than 20% of the image of your Facebook Ad. Facebook was very strict with this, and many advertisers saw their ads rejected because of it. They even had a (now discontinued) grid tool where you could upload your planned ad to see exactly how much of the image your text took up in order to save you time waiting for a response from Facebook. The old rule even rejected ads from businesses containing text on products, including t-shirts or coffee mugs.

The grid tool that Facebook had available was great, in that you could see exactly where your text landed on the image. If your text touched more than 5 out of 20 boxes, you knew you were missing the mark. It allowed you to rethink size and placement of your text, though it forced you to put watermarks or logos in strange places on your ad.

Facebook's 20% Text RuleIn the first quarter of 2016, Facebook changed their 20% rule, or at least they changed how your image passed or failed the original rule. Instead of a handy grid tool, now Facebook gives a rating: Ok (your ad will run normally,) Low (your ad’s reach may be slightly lower,) Medium (your ad’s reach may be much lower,) and High (your ad may not run.) The text rule includes more than just words on your image, as well; Numbers, text based logos (regardless of size), as well as required watermarks are all taken in to account.

There are a few exceptions to the rule, mostly regarding posters, products with text on them, as well as comics and infographics.

As with all changes, there are some advantages, and disadvantages, to the new system.

The good? Advertisers and businesses are technically not (as) limited to the text on their images on Facebook anymore. You could always have less text, but now you can add more if your promotion really needs it. There’s just a bit of wiggle room, which gives a little more freedom and control to the images used in Facebook advertising.

The bad? While the 20% rules’ update offers seemingly more wiggle room, the rule itself is still pretty vague. Having the ability to add more text than before seems like a reason to rejoice… but, it may not do you much good, as your reach could be limited (and in some cases where your ad is rated “High”, may not even be displayed at all). Facebook also still seems to prioritize images without text above those with text.

While the strict rule may have changed enough to give advertisers just a bit more freedom, it’s wise to err on the side of caution, and only use text that is absolutely necessary.

Test your own images with Facebook’s Text Overlay Tool.


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TipsToGoFromTo,FollowersOnTwitter

25 Tips To Go From 25 To 25,000 Followers On Twitter

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Want to increase your followers on Twitter? Reaching the 25,000 mark isn’t easy, but it isn’t impossible either.
from justunfollow.com

Applicable for businesses and individuals alike, here are 25 things you should do to get from 25 followers (every new user manages to collect these many) to 25,000 (quite a feat!):

1. Fill out your profile: This is the first and one of the most important steps towards your 25k goal. Fill out your profile – add your photo and bio. People like to follow real, credible people and an egg as your profile pic is not going to win you brownie points with anyone.

2. Add a great background: The more creative it is, the better your profile will look and more people will be motivated to follow you.

3. Keep a check on your tweet frequency: Learn to strike a balance between too little and too many.

A good guideline to check whether you are using your tweets judiciously is given by this equation. Don’t send out your tweet in bursts – nobody likes to see their timeline filled with tweets by one person. Anywhere between once a day to a couple of times an hour is fine.

4. Tweet at the best time to tweet: Imagine if you were to keep tweeting when most of your followers are offline – no retweets, no replies.

It’s best to tweet when people will be online to read. Find out your best time to tweet.

5. Always reply to mentions: Twitter is a “social” network. You should be interacting, mentioning, replying and creating conversations. Failing to reply to ‘mentions’ is a sure shot way to get unfollowed.

6. Converse more than you tweet: Tweets originating from your Twitter account are cool, but conversations are cooler.

Interact with others and build relationships. People will recommend you, plus conversations look cool when other users visit your profile.

7. Tweet live whenever possible: Live tweets are killers!

Whenever you are attending a meaningful offline or online event or watching one, send out live tweets from the event and watch your follower count rise.

8. Clean your twitter account occasionally: You may not like unfollowing, but doing that is actually a good policy sometimes.

Unfollow inactive users who haven’t tweeted in forever, those who never interact and those who tweet too much and hog your timeline.

9. Good, original tweets work: Stop retweeting, especially if that is all you do. If you only retweet, you are going to annoy lots of people. Retweet occasionally, tweet oftener.

10. Humor works: Add a dash of humor to your tweets, not always, but occasionally. They get several retweets – more exposure for you.

11. Inspirational tweets work: Though cliche and apparently disliked, there’s no denying that inspirational tweets and quotes are some of the most retweeted tweets.

12. Use hashtags in your tweets: Hashtags are a cool way to get more reach for your tweets. Find popular hashtags and use relevant ones in your tweets.

13. Promote your twitter account: Add your twitter account in your email signature, share it on Facebook and forum, on your business card – essentially spread the word.

14. Take part in twitter chats: Twitter chats are generally used for online events where the participants can interact with each other. Take active part in these.

15. Schedule your tweets: Reach your followers from other time zones by scheduling tweets using apps such as Hootsuite and Buffer.

16. Interact with influencers: Influencers are Twitter users with a lot of clout – a huge fan following, lot of retweets, you get the drift.

Interacting with them will not only improve your Twitter skills, you may one day get lucky enough to get a direct mention from them and several followers consequently.

17. Use trending hashtags to grow: If you can tweet relevant stuff using trending hashtags, more power to you! The better your tweets in conjunction with the hashtag, the more followers you’ll get.

18. Build an authority: All sorts of people use Twitter. There are teenagers, adults, seniors, social media enthusiasts, journalists, lawyers, trekkers, cyclists, just about everybody.

Think of what you are good at – you know a lot about social media? Law? NASCAR? If your tweets convey what you are passionate about, you will build an authority in that field.

19. Don’t be negative: Negative tweets are a huge turn off.

Constant complaining and cribbing is sure to drive your followers away and will repel prospective followers too.

20. Share breaking news: One of the many benefits of Twitter is the almost real time access to breaking news.

Become a breaker of news and you’ll get followers aplenty. Trick: Follow top blogs.

21. Images and memes: Images work on Facebook, they work on Twitter too. Tweets with images tend to get more engagement – retweets and replies.

22. Give something away for free: Everybody likes free stuff. Whether it is a pdf or a discount coupon – give something away in return for follows and you are sure to get them.

23. Don’t do things that will get you unfollows: There are a few reasons why people consistently unfollow other twitter users. Try not to incite unfollows.

24. Use JustUnfollow.com: JustUnfollow let’s you copy relevant users from other accounts (for eg: if you are starting a pizza outlet, you can copy followers from a successful pizza company’s account and these Twitter users may be willing enough to follow you back – since they clearly love pizza – plus they may drop in to your outlet. Total win-win!).

It also lets you unfollow those who unfollow you, follow your new followers and do a host of other things that can help you maintain your Twitter account better. Give it a go.

25. Don’t take it too seriously: After all’s said and done, Twitter is just another social network and followers just a number.

Don’t take it too seriously, be yourself, tweet for fun and the followers will follow.


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Why does my website need SEO

Why does my website need SEO?

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Your site needs SEO to let the search engines know what your website is about. Without it, it is like putting a book on a shelf with no information on the cover. Most people will pass that book by, never even taking a look at the contents.  This is the same with your website.  The search engines need a bit of help clarifying what your website is about, and who they should show it to.

The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site present content, services, products, information or just about anything else.

Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown us that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.

Your organic SEO, being what your page is about will help potential visitors find exactly what they are looking for, and you have a better chance of turing that visitor into a customer. Search engines are unique in that they provide targeted traffic – people looking for what you offer.

3-seo-branchesSearch engines are the roadways that make this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

SEO services promised by pay per click or buying backlinks can provide a boost to your website temporarily but if done incorrectly can actually hurt your website.  Every page or post should be optimized for that content.  Making it human-friendly, meaning readable and not just crammed with keyword phrases that make pages hard or read and confusing is the key.

We have provided a very basic SEO roadmap below:

  1. Is the Keyword is present in the URL: www.mysitekeyword.com/my-keword/ ?
  2. Keywords are used in Title:  Welcome to my page about Keyword?
  3. Is the Title length is between 10-75 chars?
  4. Are your Keywords are used in Content? The keyword must be in your content at least once.
  5. Did you Bold one of the keywords?
  6. Did you use image(s) in content or featured image and make the alt text contain your keyword?
  7. Does your meta description contain the keyword?
  8.  Does your keyword appear in the first paragraph of the copy?
  9. Is your text more than or equal to the recommended minimum of 300 words?

You can read more about organic SEO content in our or post about Search Engine and Website Optimization – SEO Services

Need help with your SEO? Just ask, we review your websites SEO and talk to you about what we see and how we can help.

Westgate WEBS

Pittsfield, Massachusetts 01201
United States (US)
Phone: 413-347-9561
Email: info@westgatewebs.com