Tag Archives: WordPress

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SearchEngineandWebsiteOptimizationServices SEO

Search Engine and Website Optimization – SEO Services

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What is Search Engine Optimization (SEO Services)?

Search engine optimization or SEO, is the process of getting website traffic from the “free,” “organic,” and “natural” search results on the most used search engines.

The major search engines, including Google, Bing, and Yahoo, have primary search results. This is where web pages, videos, and local listings are shown and ranked based on what each search engine considers most relevant to their users. With organic traffic, there’s no payment involved, as there would be with paid search ads.

There are a number of ways to increase your SEO ranking.

Create Relevant Content
Create Relevant ContentQuality content is the main factor of your search engine rankings. There is absolutely no substitute for great content. Use high-quality content that caters specifically to your intended user increases site visibility and traffic, in turn improving your site’s authority and relevance. Increasing your SEO isn’t only about search engines alone, but also about your visitors and their interests.

Choose a keyword phrase for each page, and post, that you create. Think about how you would search for the content your posting, and consider what your readers might look for. Repeat this phrase a few times throughout the page – in the opening and closing paragraphs, and a couple more times throughout the rest of your content.

You can use bold, italics, heading tags, and other emphasis in order to highlight keyword phrases, just be careful not to overdo it.

Remember, though, never to sacrifice good writing for SEO. The best content is written for your visitors, not for search engines.

Update Your Content Regularly
As important as it is to have industry relevant content, it’s also important to keep your content current! Search engines see updated content as proof that your site is current and isn’t sitting stagnant, with old information, so be sure to keep it fresh.

Link to sites, not actions
Focus on creating accurate links within the text. Instead of “click here” or “read more” as your link descriptions, write out the domain name for the destination. Text that reads “click here” or “read more” has no value on search engines, beyond the attached URL, whereas something like “New York Technical Enterprise Program” is full of keywords. Not only will this improve your own search engine ranking, but it can also improve the ranking of the page you are linking to.

Always use alt tags
Describe your image and video media using alt tags, or alternative text descriptions. This allows the search engine to find your website, as well as the information you have posted. Alt tags will also tell search engines that your photo gallery contains relevant information to the post they’re attached to.

If you need help, just let us know, Westgate WEBS offers Professional SEO Services.

If you’re using a CMS (Content Management System) like WordPress, there are a few tools that you can use to help boost your search engine optimization.

Squirrly – A WordPress Search Engine Optimization Plugin
squirrlySquirrly helps you write content that is Search Engine friendly and ALSO Human-friendly. You’ll get to improve your rankings while providing your readers with great content. See your stats, get a weekly audit and find the best keywords for your content. Delivered to WordPress in a fully integrated way (with both simple sites and multisite installs), Squirrly is a Software that Runs from our servers, in order to deliver the power of an All In One Search Engine Optimization PowerHouse.

Use the step by step tutorial to increase your website and visitor friendly search ranking. You’ll see exactly what changes you can make in each area of your content in order to rank higher against your peers.

Squirrly works great with WordPress sites that already have Yoast. You can opt-in to keep those settings, so no need to start over again.  Would you like us to install and configure Squirrly on your site? We would be glad to help.

Yoast – A WordPress Search Engine Optimization Plugin
yoastYoast (formerly known as WordPress SEO by Yoast) a complete WordPress Search Engine Optimization plugin that exists today for WordPress users. It incorporates everything from a snippet editor and real-time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.

You can check the readability of your content, update your primary category, and focus on your keywords and content analysis.


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CominginWordPressincludesfeaturesthatrequirehoststosupportHTTPS

Coming in 2017 includes features that require WordPress SSL HTTPS

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WordPress creator Matt Mullenweg announced that soon, new WordPress versions of the WordPress CMS would include features that would require hosts to support WordPress SSL HTTPS.

If you do not have SSL on your WordPress Website, now is the time.

SSL is simply an encrypted, secure link, between your browser and the server. Once upon a time, SSL was difficult to set up, oftentimes expensive, and usually slow. Today’s updated browsers make it much faster and easier to set up an SSL certificate, and many hosting companies offer these at a much more affordable cost. WordPress SSL sites will be able to use secure content, advanced features and forms only avaliable to WordPress with a valid SSL Certificate. On top of that, Google has begun using SSL readiness as a search engine ranking factor, and will start to flag unencrypted sites in Google Chrome.

No WordPress SSL Certificate (or PHP7)?  What does this mean for you ?

wordpress sslIn the early part of 2017, WordPress plans on only promoting hosting partners that provide SSL certificates by default in their accounts. Once some time passes, they will begin to assess which features, including API authentication, would benefit the most from this service. The end result will be only enabling them once the SSL is there.

Looking ahead, WordPress SSL and updated PHP versions will be something to be on the lookout for. PHP7 may end up the new default for all new WordPress accounts in the new year, as well. As always, we’ll keep you updated!

Need hosting that meets all the future requirements right now?

Westgate Hosting Can Help

At Westgate WEBS Hosting and Free Domains, we provide reliable WordPress CMS hosting packages, SSL Certifictas starting at $22 a year, PHP7,  with a ninety-nine point nine percent server uptime guarantee and an outstanding 24x7x365 customer service. Our hosting packages feature the intuitive Hepsia hosting Control Panel, which is equipped with free-of-charge tools. We also offer more than fifty universal and country-specific TLDs at affordable prices, as well as a free-of-cost Domain Manager plan.

According to w3techs.com WordPress is used by 27.2% of all the websites, that is a content management system market share of 58.5%. The chart below lists the top four CMS (Content Management Systems) and their share of the market.

December 2016 Market share for the major content management systems for websites

  • December 2015
  • December 2016

Westgate WEBS

Pittsfield, Massachusetts 01201
United States (US)
Phone: 413-347-9561
Email: info@westgatewebs.com

 


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A Few Simple Tricks to Protect Your WordPress Sites

A Few Simple Tricks to Protect Your WordPress Sites

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Here are a few very simple tricks to protect your WordPress site(s) in view of the recent massive brute-force global attacks.

Limit the access to the wp-admin directory by IP address:

If you are the only person who needs to log into your admin area and if you have a static IP address, you can deny access to the wp-admin folder to everyone but yourself via an .htaccess file.

Create a file called .htaccess using a plain text editor or simply edit the existing one (if any) and add:
# Block access to wp-admin.
order deny,allow
allow from (x.x.x.x)
deny from all

Here (x.x.x.x) is your IP address. You can add multiple IP addresses by adding the line: allow from x.x.x.x in accordance with the number of IPs you wish to whitelist.

Limit the access to the wp-login.php file by IP address:

You can also limit the access to your wp-login.php file inside your wp-admin/ area via an .htaccess file.

Create a file called .htaccess or simply edit the existing one (if any) in the /wp-admin folder and add:

Order allow,deny
Allow from (x.x.x.x)
Deny from all

Here (x.x.x.x) is your IP address. You can add multiple IP addresses by adding the line: allow from x.x.x.x in accordance with the number of IPs you wish to whitelist.

If you don’t know your IP you can either type into Google What is my IP address? or visit http://whatismyipaddress.com

Update your robots.txt file:

Add the following lines in your robots.txt file or create a file named robots.txt with the following content:
User-agent: *
Disallow: /wp-admin
Disallow: /wp-login.php
Disallow: /administrator

This will essentially block search engines from indexing these URLs, as brute-force attackers generate lists of such URLs (intitle: Log In and inurl: wp-login) namely with the help of the major search engines.

This method is more of a long-term prevention, as it will take a few months for the search engines to update this information, but it should make brute-force attempts disappear for good.

Westgate WEBS


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We fix compromised WordPress websites

Help with a compromised WordPress website

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One of the many calls we get is for help with a compromised WordPress website. Even though WordPress is a very secure content management system, many website owners tend not to be pro-active in taking the security of the site to the next level. First and foremost, by not using Admin as your main username, or using a less-than secure password. If you use your password for more than one login, it is not secure (that statement is a discussion we will be posting shortly.)

The next step in pro-active security is the ability to scan your site for issues, holes and viruses. One plugin that we install on all our client sites is GOTMLS Anti-Malware. GOTMLS Anti-Malware is a WordPress plugin that can be used to scan and remove viruses, threats and other malicious things that may be present in your WordPress website. Some of its important features include a customized scan, complete scan, quick scan, automatic removal of known threats, among many others. You can register the plugin for free at GOTMLS. If you are not into “phone home” scripts, avoid this plugin, as it uses the “phone home” feature to check for updates. [Get it here]

The GOTMLS Anti-Malware plugin can now scan your WordPress Core files and compare them with the installation source code available from wordpress.org. This new integrity check could be very helpful for finding new threats hidden in WP Core file. There may be lots reasons, other than malicious threats, for Core files to differ from the original source, so this is an optional fix that requires you to check the box next to each file you want to restore. If a “Known Threat” is found in these files it will still come up as an automatic fix, but if not, you can now optionally revert any of these modified Core files to the original code.

How did I get hacked in the first place?
First, don’t take the attack personally. Lots of hackers routinely run automated scripts that crawl the internet looking for easy targets. Your site probably got hacked because you are, unknowingly, an easy target. This might be because you are running an older version of WordPress, or have installed a Plugin or Theme with a backdoor or known security vulnerability. However, the most common type of infection I see is cross-contamination. This can happen when your site is on a shared server with other exploitable sites that got infected. In most shared hosting environments, it’s possible for hackers to use one infected site to infect other sites on the same server, sometimes even if the sites are on different accounts.

How can I stop this from happening again?
There is no sure way to protect your site from every kind of hack attempt. That said, don’t be an easy target. Some basic security steps should include: hardening your password, keeping all your sites up-to-date, and running regular scans with Anti-Malware software – like GOTMLS.NET

Why should I register the GOTMLS Anti-Malware WordPress plugin?
First, it’s only a donation to the programmer of $29, and if you register on GOTMLS.NET you will have access to download definitions of New Threats and added features – like automatic removal of “Known Threats,” and patches for specific security issues (like old versions of timthumb and brute-force attacks on wp-login.php.) Otherwise, as this plugin only scans for “Potential Threats” on your site, it would then be up to you to identify the good from the bad, and remove them accordingly (or hire someone like Westgate WEBS to take care of it for you!)

Would you like us to install the GOTMLS Anti-Malware WordPress plugin for you, configure it and run your first scan?  We would be glad to! [Click Here]


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SliderRevolution Whiteboard

Slider Revolution

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One of the questions we get asked the most tends to be about sliders. You know that fancy top screen that scrolls beautiful images with information and links that keep visitors visually entertained, while providing important information and links? Well, that is what a slider should do.

After years of working with the many hundreds of professional sliders, we found that Slider Revolution is perhaps the ONLY choice for not only sliders, but also a massive amount of site content that can not be matched.

When it comes to sliders, 90% of the free versions just fall short, or will not have all the features you are looking for.  Slider Revolution, at only $19, is not only the best buy, but so feature packed that you will be amazed at what you can do. The newest version includes the famous White Board feature, which everyone loves, and visitors will watch and find impressive. There are companies out there that offer White Board Graphic services for $100s of dollars! This is included!

We have given this WordPress Plugin a 5 Star Review and continue to use it on many of our client sites. If you are looking for a great responsive slider that wont break the bank, this is the one we recommend.

If you need help installing it, or setting it up, remember that this is what we do! Give us a call today and let’s get started. Just let us know you want to have Slider Revolution on your site, and we will include it in your development plan for free!

WestgateWEBS and WestgateHosting

Some of the hundreds of great features in Slider Revolution:

Front Page Designer
Slider Revolution is not only for “Sliders”. You can now build a beautiful one-page web presence with absolutely no coding knowledge required. To get you started fast, we included a ton of pre-made examples that come with all assets included!

Create Beautiful One-Page Websites
Lots of Examples included
Works Great on any Device (Desktop, Tablet, Mobile)
No Coding Knowledge necessary!

Drag & Drop Visual Slider Building
Building sliders has never been easier! Even though Slider Revolution is sporting an impressive number of options, even beginners will manage to create beautiful presentations with our new, more intuitive workflow.

Text, Image, Video, Shortcode, HTML Content Layers
Complete Graphical User Interface
Custom Slide Content for different Devices
Full Control over Styles, Animations, Transitions

Fully Responsive Solution
We make sure that Slider Revolution looks great and is intuitive to use on every device, be it desktop computers, tablets or smartphones.

Works on Desktops, Notebooks, Tablets & Smartphones
Optimised for Android & Apple Devices
Custom Slide Content for different Devices
Fallback Options for Mobile Devices

True Multi-Media Content
We want Slider Revolution to integrate into your website as seamlessly as possible. Why not show any content with it? Visit

Regular Image Display with Bulk Upload
HTML5, YouTube & Vimeo Video Support
Popular Social Media Content Stream
WordPress Post & Custom Posts

Navigation Designer
You get tons of navigation styles for bullets, arrows, tabs & thumbnails with Revolution Slider. The kicker is that you can now easily modify or create your own sets of navigation elements!

Arrows, Bullet, Tab, Thumbnail Navigation
Lots of “Ready to Use” Styles included
Markup and Style Builder with Preview
Export your own Navigation Sets!

We take Security Seriously!
Our Slider Revolution WordPress Plugin was audited by professional researchers at morxploit.com to make sure that it’s no threat to the security of your WordPress website.

100% Secure WordPress Plugin
New Update Notifications via the Backend
Constantly Maintained ThemePunch Quality

Optimized Performance
Good looks aren’t everything, so we made sure that Slider Revolution also loads lightning fast!

Loaded core file size automatically scales with used features
Intelligent Lazy Loading options
SEO Optimization
Monitor and optimize all aspects of your sliders
Advanced Debugging Options

Plugin Version / CompatibilityPlugin Version / Compatibility

Version 5.3.0 StarPath release Date 20.10.2016
Wordpress 4.x Ready
jQuery 1.7.x – jQuery 1.10.x and jQuery 2.+ Compatible

Visit Theme Forest and Search for Slider Revolution ( and to see some of the fantastic add-ons) to get this amazing plugin for your WordPress site today! You will not be disappointed!


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Best Blog Hosting

Limited gift spots open for your own WordPress blog site! At $50!

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Easy as 1, 2, 3…

1, Pick your domain! It is yours! Unlike other places, we let you keep control over your domain – only makes sense, right!

2, Let us know in the notes a basic idea of what you want to use it for, and perhaps let us know what emails (you get 3) you would like – but this can wait if you are not sure.

3, Click the Buy Now button – we will get your order, and payment info – and then set up your blog! See, we said it was easy!

We do have a limited number of spaces available – so grab your spot now! Heck, you cold even buy one for a friend for their birthday!


Got an idea for a domain?
Other notes?


* What you get…

You get a domain you choose ( if available – if not we will give you some great ideas ), WordPress installed on that domain, and up to 3 emails of your choice!

Now we love to help, and can and will give you assistance (within reason) to get you started. If you need more, remember, that is what we do!

Berkshire County Websites!